Yes Ditsen
visual & digital

Hi! I'm a visual and digital designer based in The Hague. In my work, I like to aim for tactility and character, using typography, illustration and motion design. I spend most of my time freely exploring new tools in commissioned and self-initiated projects. I have experience in webdevelopment, animation, user experience design, physical prototyping and bookmaking.

While studying graphic design at the Royal Academy of Art, I gained experience in the industry as an intern at studio Milc and tech start-up Salesform. Additionally, I recently completed a Master in Digital Design, where I learned to combine design theory and practice. As a student, I worked on real briefs and was coached by teachers and nine collaborating digital agencies.

Please see below for my work or get in touch with me via: mail ↗ , instagram ↗ or linked-in ↗. I use this site as a portfolio as well as an archive of my work. In case you wish to see or know more about my design process, feel free to contact me or take a look at my resume ↗.

Together with a team of designers, I developed a web application to build sustainability awareness across two universities in the city of Amsterdam. We designed and developed a webstory about the production process of a paper cup. Our aim was to explore unconventional methods of communicating sustainability as traditional cognitive methods are clearly not effective enough to change society's behaviour. It can be watched in full, here.

DPG is the largest media group in The Netherlands and Belgium. Every day more than 1200 journalists work on qualitative news for major newspapers including de Volkskrant and AD. News consumption behaviour has radically changed in the last five years, making a switch from offline to online. What is the best advertising model if your consumers are predominantly reading news on social media?

DPG Media asked us, a team of designers to explore the future of newspaper advertising. To get a better understanding of the future of the newspaper, we made prototypes questioning the size and format. We explored those through a focus group, who were given design prompts in the form of the prototypes.
The insights from the focus group and desk research fueled our ideation for more speculative AR solutions. With the help of QR codes and AR technology, I explored what it could feel like to interact digitally with a physicial paper, that went through a total graphic make-over.
As this is a speculative solution, it still challenged the editorial department of our client. Due to the novelty of the technology, it can help DPG media to be prominent in the digital world and give insights on how they can compete with bigger aggregators such as Facebook and Google.

I enjoy making self-initiated works, but hardly ever get the chance to do so. Here, I designed a foldable A0 poster with all the tips, tricks and tools to get me through a design process. It contains research methods, strategies, sources of inspiration and quotes that help me along the way.

Together with a team of designers, I redesigned the website and communication strategy of CoreTrustSeal, which is a non-profit organisation that offers certification to data repositories. For this project I took the responsibility of writing the script, making a storyboard and developing the final animation, together with developing the branding guidelines of the webdesign.

In the time I was employed, I designed the identity, website and online marketing strategy for IT software start-up Salesform. I did this in collaboration with the company.

While graduating at the Royal Academy of Art in The Hague, I explored what the future of work could look like, and how instant gratification affects society as a whole. Inspired by the Greek tragedy of Sisyphus, this project and thesis question the current standard of living.

The current Dutch constitutional law was written in 1814 and revised by Thorbecke in 1848. Even though the constitution was revised many times, after that, the current procedure for altering the Dutch constitution is extremely lengthy and intensive. What appears to us as basic rights, like equality of homosexuals or people suffering from a handicap are still not supported in the constitution. To stress the urgency of this, I worked togetehr with Kiki Coster on a piece about the possible scenarios that could happen in the meantime. We show the process as an organic and interactive medium that makes viewers aware of realtime politics in a storytelling manner.

I am a big fan of working with analog equipment. These posters are graphic experiments I did by using images mostly found in library books and scanning, cutting, and distorting them to create visual harmony.

Inspired by the book “Piloot van Goed en Kwaad” written by Joost Conijn. Traveling through Africa is not an easy thing, especially not when flying in an illegally build plane. What borders and regulations can await you, while doing this and how much danger are you putting yourself into?

The experimental typographic project vertical, horizontal, half circle is inspired by the observation of differences between communication to humans and to computers. While the instructions given to computers should be precisely defined and give an expectable and constant result, instructions to humans are personal, built on anticipation of knowledge and its correctness is barely questioned. Therefore we will always get an output on our instruction given to a person, but often not what we imagined. We gave formalized instructions to people describing the letters of the alphabet. Since people all understood the instructions in a different way, they created several alphabets. Example: for the letter N: “Draw two vertical lines with a distance in between. Attach them with a diagonal line.” Project in collaboration with Nora Bekes, Elizaveta Glukhova and Jungeun Lee.

I was commisioned by De Waag, Amsterdam to question current geographical borders for their one-day exhibition "Borderless States". Tierra Heleda, the name used for the mountain layer that just lies under the snowy tops of the Andes Mountains, is a place of rough weather conditions and extreme poverty. This raises all kinds of questions: how can we classify space by entirely refusing political borders? Can we rather explore environmental territories, social boundaries, technological reach and mental limits? Together with Lou Top, I wrote and designed a fictive guide about building tunnels throught the Andes in order to give the population of indigenous town Huancavelica a solution for their infrastructural problems.